Emotion By Design
Creative Leadership Lessons from a Life at Nike
FIND YOUR BRAND VOICE
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In
Emotion By Design,
Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers.
“The branding lessons in Greg Hoffman’s EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.”
— DAYMOND JOHN
New York Times bestselling author and co-star of “Shark Tank”
“A brand isn’t a logo, it’s a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.”
— SETH GODIN
Author of THE PRACTICE
“Filled with remarkable stories from Greg Hoffman’s time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.”
— JONAH BERGER
Author of CONTAGIOUS
“Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike’s millions of loyal consumers … This inspirational approach, brought to life in the book, has been Greg’s legacy, and it’s given Nike a tremendous edge over its global competition.”
— BOB GREENBERG
Founder and Executive Chairman of R/GA
“EMOTION BY DESIGN is Greg Hoffman’s transformative and intensely personal journey building one of the world’s most important, groundbreaking brands. It’s a must-read if you work with creatives, and if you want to unlock their unique genius to build” authentic brands and waves of support across your entire company.”
— LASZLO BOCK
Author of WORK RULES!
Praise ForEmotion By Design
“The branding lessons in Greg Hoffman’s EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.”
— DAYMOND JOHN
New York Times bestselling author and co-star of “Shark Tank”
“A brand isn’t a logo, it’s a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.”
— SETH GODIN
Author of THE PRACTICE
“Filled with remarkable stories from Greg Hoffman’s time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.”
— JONAH BERGER
Author of CONTAGIOUS
“Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike’s millions of loyal consumers … This inspirational approach, brought to life in the book, has been Greg’s legacy, and it’s given Nike a tremendous edge over its global competition.”
— BOB GREENBERG
Founder and Executive Chairman of R/GA
“EMOTION BY DESIGN is Greg Hoffman’s transformative and intensely personal journey building one of the world’s most important, groundbreaking brands. It’s a must-read if you work with creatives, and if you want to unlock their unique genius to build” authentic brands and waves of support across your entire company.”
— LASZLO BOCK
Author of WORK RULES!