Emotion By Design

Creative Leadership Lessons from a Life at Nike

FIND YOUR BRAND VOICE

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.

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In

Emotion By Design,

Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers.

Praise

“The branding lessons in Greg Hoffman’s EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.”

— DAYMOND JOHN

New York Times bestselling author and co-star of “Shark Tank”

“A brand isn’t a logo, it’s a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.”

— SETH GODIN

Author of THE PRACTICE

“Filled with remarkable stories from Greg Hoffman’s time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.”

— JONAH BERGER

Author of CONTAGIOUS

“Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike’s millions of loyal consumers … This inspirational approach, brought to life in the book, has been Greg’s legacy, and it’s given Nike a tremendous edge over its global competition.”

— BOB GREENBERG

Founder and Executive Chairman of R/GA

“EMOTION BY DESIGN is Greg Hoffman’s transformative and intensely personal journey building one of the world’s most important, groundbreaking brands. It’s a must-read if you work with creatives, and if you want to unlock their unique genius to build” authentic brands and waves of support across your entire company.”

— LASZLO BOCK

Author of WORK RULES!

Praise ForEmotion By Design

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“The branding lessons in Greg Hoffman’s EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.”

— DAYMOND JOHN

New York Times bestselling author and co-star of “Shark Tank”

“A brand isn’t a logo, it’s a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.”

— SETH GODIN

Author of THE PRACTICE

“Filled with remarkable stories from Greg Hoffman’s time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.”

— JONAH BERGER

Author of CONTAGIOUS

“Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike’s millions of loyal consumers … This inspirational approach, brought to life in the book, has been Greg’s legacy, and it’s given Nike a tremendous edge over its global competition.”

— BOB GREENBERG

Founder and Executive Chairman of R/GA

“EMOTION BY DESIGN is Greg Hoffman’s transformative and intensely personal journey building one of the world’s most important, groundbreaking brands. It’s a must-read if you work with creatives, and if you want to unlock their unique genius to build” authentic brands and waves of support across your entire company.”

— LASZLO BOCK

Author of WORK RULES!

Praise ForEmotion By Design