Dare to be Remembered
Strengthen your brand. Scale your business. Inspire those you lead.
Modern Arena is a brand leadership platform created by Greg Hoffman to help leaders and teams unlock their full strategic and creative potential.
Through advisory services, executive coaching, workshops, and keynote speaking, Greg helps companies position their brands with distinction and innovate in ways that create deep emotional bonds with customers.
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Speaking
Transformative talks on branding, creativity, and the power of emotion.
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Workshops
Unlock your team’s creative edge with immersive brand workshops.
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Brand Advising
Advisory sessions that position brands for distinction, resonance, and lasting growth.
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Executive Coaching
One-on-one coaching that empowers leaders to innovate, inspire, and drive cultural impact.
Meet Greg Hoffman, the Founder and Principal of Modern Arena and the former Chief Marketing Officer of Nike.
Through his leadership, Modern Arena offers advisory services for all dimensions of brand building, organizational design, and consumer engagement.
Emotion By Design
Modern Arena’s founder and Nike’s former CMO, Greg Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers.
