https://www.themodernarena.com/about daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/7c3c9d97-7d76-42db-bb9a-ccaa6326f3b1/Author%2C+Library+Photo.jpg About - Greg Hoffman Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1601915321187-05VYZSG2ZMRANI86NRIC/Nike-Emotional-Branding.jpg About https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1614217277190-F0NJLYVQ89SAFYFL7R4E/Screen+Shot+2021-02-24+at+5.40.10+PM.png About https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1621457192221-JEEJRES5MTJLVFGK10DI/Screen+Shot+2021-02-24+at+10.28.12+AM.png About “BE MORE HUMAN AS A BRAND IN THE AGE OF AUTOMATION.” https://www.themodernarena.com/contact daily 0.75 2025-09-02 https://www.themodernarena.com/media daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/8d4fb945-232d-45f9-b2f9-b0d07d7b9b58/EmotionByDesign_BookCover.jpg Media - Make it stand out Interview With Former Nike CMO Greg Hoffman On His New Book, Emotion By Design Nice Kicks got on a call with former Nike CMO Greg Hoffman on his new book, Emotion By Design. Read Interview https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/2a6d7413-561d-4d42-a000-18dabe58515c/Contagious+interview.jpg Media - Make it stand out Contagious Magazine Interview Greg Hoffman shares lessons on creativity, risk-taking and innovation gleaned from almost three decades at global sportswear giant Nike. Read Article https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1593363960444-PHXTHSNUCH5YR0IRVWVL/unnamed-11.jpg Media Impressions of Sport A 20-year retrospective presentation by Greg Hoffman on visual communication’s powerful role in shaping NIKE’s brand persona. 20 Years of NIKE Communication Design. Watch Video https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/5b2c1bf1-c3bc-4ab4-9abe-218d0f967315/HighPerformanceGroup_GregHoffman_Interview.jpg Media - Make it stand out Creative leadership lessons from Nike with Greg Hoffman Greg speaks with the team at High Performance about how to make a successful brand that resonated with people through effective storytelling and listening, not only to the customers but to his co-workers and team. Watch Interview https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/59462d20-678c-4e13-aa9d-e8ddd8a4c312/Screen+Shot+2020-08-02+at+5.08.49+PM.jpg Media Fast Company’s Most Creative People In Business Read Article https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/ca74bdc1-55db-43f4-864b-8450717e6ed0/Screen+Shot+2021-02-24+at+10.28.50+AM.jpg Media The Art and Science of Brand Management Read Article https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1593364263392-TVCTJ13PWQW924THG939/unnamed-14.jpg Media The Art of Storytelling Greg Hoffman interviews design legend, Ruth E. Carter, the Academy Award winner for Best Costume Design for the motion picture, Black Panther. Watch Video https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/13120db7-e877-47f7-9545-ec210e3ac32a/Steven+Bartlett.jpg Media - Make it stand out Steven Bartlett Diary of a CEO Podcast Interview A conversation with Steven Bartlett on how to find compelling ways to tell your brand story and connect with your customers on a deep emotional level. Watch Video https://www.themodernarena.com/the-book daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/4b8daf8d-1267-4e38-8873-2d445b8f66c0/EmotionByDesign_3DBook.png https://www.themodernarena.com/speaking daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1739181545500-SWS1TYYHQXOTDNWU06KW/Photo+1+Carousel.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1686635664751-S052Q31GU7JEHFH3RIXH/GregHoffman_Speaking1.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1686618850356-D72KIA58F99WCH2V4Y76/GregHoffman_Speaking5.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1686618850774-WVNOI4JX789GK1ZOMONY/GregHoffman_Speaking6.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ef53eb5e5c82f2660393162/1739181611720-4P5ZVG5Z9ECD37I9623M/Photo+2+Carousel.jpg Speaking 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